Glennies – Brand & Growth Marketing
Glennies is an Amsterdam-based brand creating empowering, high-quality jewelry designed to last. The owner was in a period of business growth and needed strategic support to increase online sales, enhance brand awareness, and maintain consistent marketing activity.
Goals
Increase online sales and conversion rates
Strengthen brand awareness and social media presence
Support the owner with hands-on marketing strategy and execution
Ensure consistent engagement across digital channels despite limited internal resources
Solutions
Strategic Rebrand & Positioning
Created new brand identity and messaging
Developed key slogan:
“Empowering jewelry that is made to last”
E-Commerce & Sales Strategy
Optimized Shopify website for conversion and user experience
Implemented sales growth strategies aligned with brand positioning
Digital & Social Media Management
Instagram, TikTok, and Pinterest content planning and management
Short-form video content and feed design to engage target audiences
Content creation reflecting brand values and style
Marketing Consultancy
Guidance on strategic priorities to support sustainable growth
Seasonal campaigns and planning
Influencer Marketing & PR
Collaborations with over 40 influencers and PR partners, including Brand Benefit Cosmetics and Michelle Bruin
Managed gifting campaigns and influencer partnerships to enhance brand credibility and reach
The Results
Yearly sales revenue increased by more than 25%
Social media reach of over 715K+ views
Consistent Pinterest engagement with over 2.3K monthly views
Optimized e-commerce website supporting conversion growth
Successful influencer collaborations driving brand visibility and credibility
The Instagram Feed
The Social Media Designs
The Short-form Videos
Collaborations Initiated Through Our Partnership:
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brand and e-commerce marketing needs?
Whether you're planning ahead for a transition or need immediate support, I'd love to hear about your organisation and how I can help.