De Hartstichting - Hart voor de Zaak

Hart voor de Zaak is the B2B proposition of the Hartstichting, focused on engaging organisations in supporting heart health through partnerships, workplace initiatives, and long-term collaboration. The platform uses LinkedIn as its primary channel to reach decision-makers and business professionals.

B2B MARKETING
LINKEDIN STRATEGY
NON-PROFIT PARTNERSHIPS

Goals

  • Generate new B2B leads through LinkedIn

  • Increase visibility and engagement among business audiences

  • Grow the LinkedIn follower base in a targeted and sustainable way

Solutions

B2B Content Strategy & Creation

  • Developed and created LinkedIn content tailored to a professional, B2B audience

  • Translated Hartstichting’s mission into relevant, value-driven messaging for organisations

  • Focused on consistency, clarity, and relevance to support lead generation

LinkedIn Channel Growth & Engagement

  • Optimised content to increase reach, interaction, and profile visibility

  • Actively monitored performance and adjusted content based on engagement insights

Proactive Lead Support

  • Identified and personally connected Hart voor de Zaak with a relevant potential lead through direct outreach

The Results

  • 28,6K+ impressions, significantly increasing visibility within the B2B target audience

  • 700+ reactions, 48 comments, and 11 reposts, reflecting growing engagement and relevance

  • 400+ page views generated by 250+ unique visitors

  • Achieved 12.5% LinkedIn follower growth over the collaboration period

  • Initiated a direct connection with a relevant potential B2B lead

LinkedIn Post Visuals

GET IN TOUCH

Ready to discuss your

B2B marketing needs?

Whether you're planning ahead for a transition or need immediate support, I'd love to hear about your organisation and how I can help.

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