Little Helpers – Brand & Growth Marketing
Little Helpers is a DSM-affiliated pharmaceutical brand focused on anti-gluten supplements. The project aimed to strengthen the brand’s perception, build a community around the product, and support sustainable growth through strategic marketing campaigns.
Goals
Improve brand image and trust among target customers
Attract and engage new audiences
Build recurring customer relationships and a loyal community
Solutions
Strategic Rebrand & Positioning
Refreshed brand identity and messaging
Developed key slogans:
“Zorgeloos genieten”
“Geniet van iedere maaltijd, zonder zorgen over verborgen gluten”
“Jouw Little Helpers voor onderweg”
Marketing & Campaign Management
Brand activations and PR collaborations with De Nederlandse Coeliakie Vereniging
Influencer partnerships to extend reach and credibility
Digital & Social Media Strategy
Management across Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube
Short-form video content aligned with brand positioning
Social media designs and feed planning
E-Commerce & Customer Retention
TrustPilot marketing campaigns and review management
Email marketing (Mailchimp)
Seasonal campaigns and sales strategy
Business Consultancy
Advised on operational and marketing decisions to support sustainable growth
The Results
TrustPilot score of 4.5/5 across 169 reviews
Positive brand perception and a growing base of recurring customers
Successful PR collaborations and influencer marketing campaigns driving engagement
Strengthened community and brand recognition
The Instagram Feed
The Social Media Designs
The Short-form Videos
GET IN TOUCH
Ready to discuss your
brand & growth
marketing needs?
Whether you're planning ahead for a transition or need immediate support, I'd love to hear about your organisation and how I can help.